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Brand Identity juin 3, 2020

DD et Jeje

Identity design for the small restaurant DD et JJ

Task

Create identity design for small pasta restaurant

  • Design

    Graphic design, Art Direction

  • Client

    Private client

  • Tools

    Adobe Illustrator, Procreate

imageArtboard 4 copy
⬤ Challenges

Build a new visual identity
warm and cozy
with two cat characters
of owner of the restaurant.

Restaurant DD et Jeje is a small pasta restaurant with the owner chef who has two cats.

The owner wanted to make this place cozy and vintage space with bright color palette.

final RGBDDJJ 6
final RGBDDJJ 5

Take out package

Social media posts

/ Square format
Design system
Artboard 1 copy 2
Artboard 1 copy
Artboard 1
poster moveArtboard 11 copy 4

Color palette

/ Foundations
Design system
Primary
#ED2323		SCSS var
$color-red

◯

R 0
G 122
B 255		  

Magnetic Red

Beige
#B87A1E		SCSS var
$color-beige

◯

R 0
G 122
B 255		  

Golden Beige

Grey
#EFE8DC		SCSS var
$color-grey

◯

R 0
G 122
B 255		  

Neutral Grey

Black
#ED2323		SCSS var
$color-black

◯

R 0
G 122
B 255		  

Moonlight Black

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