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Astorg-LGC

LGC- Astorg is a healthcare tool company.

Task

Based on new Astorg brand identity, we created a motion video to explain a activities of LGC-Astorg.

  • Design

    Art direction, illustration

  • Client

    Astorg

  • Tools

    Adobe illustrator

⬤ Challenges

Create easy and attractive
visual to show history
and activity of LGC-Astorg

To explain activities of LGC in Astorg’s new brand identity design, I focused on use of Astorg’s charted colors.

geometric form can reinforce and simplify the informations, and It made the overall unity of visuel.

⬤ Creation

Find a simple form
to discribe efficiantly
Astorg stories.

How to make medical informations to be more understandable?

To answer this issue, I used a minimal symbolic shape In order to take on the visual appeal.

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