Our aim was to create a strong and impactful visual identity through the creation of a cover system, when the publishing house has not yet been launched and the competition is already well established in the market?
A radical and powerful system
It is built by its geometry and the play of perspective. The latter is subdivided into shapes, leaving room for a powerful interplay of colors and light. We thus find the idea of a kaleidoscope with the appearance of this white area that makes sense. It is an active area, reminiscent of a page.
- Geometric power
- Subdivision
- White area
- Chromatic range (monochrome)
- 1 dominant color per collection
- Taking into account the continuity of perspective
The logo is always composed within a square to ensure its reduction and readability on any medium.
We preferred to maintain a particularity: the extension of the bar of the R which takes the place of the L, thus forming the idea of a ray falling from the sky. We adjusted and reduced the gap between the extension bar of the R and the other letters.
Bookmark
Our final choice is a bookmark that differs from a traditional bookmark in its shape.
It incorporates our principle of perspective but this time without any subdivisions or colors. It directly evokes the idea of the power of a beam of light.
